When it comes to SEO, guest posting can be quite the engaging challenge. You have to put in a lot of time, get in touch with administrators, agree on an article, get it written – the whole deal. Even so, there’s no guarantee that your post will even make it to publishing. That’s why it is important to make sure your article is top-notch with material and content. Writing for a blog for a particular niche is one thing, but if you’re trying to reach a larger audience, you have to factor in a few more considerations. It’s no secret with SEO: the more your article (with your link) gets shared by others, the more traffic you are going to potentially get to your website. Getting more people to read and share your blog is obviously out of your power at the end of the day, but there are some approaches you can take to make the article more understandable, and sharable.
- Use Your Opinion To Your Benefit
When you’re on Facebook, Twitter or any other social networking site, what articles do you see people sharing? Sure, you might notice some how-tos that could be valuable to some people, but it is the articles really say something that provoke attention. It is understandable that mixing your political or social views with work can be a apprehensible practice, but if you do it right, people will take notice to your writing. Find blogs that welcome open civil discussion and discourse that pertain to something you feel strongly about. If the article is well-written, you’ll see the Facebook shares and Tweets go up and up. Get that traffic coming your link, plus get your name more recognized in the blogosphere. This process can leads to easier blogging opportunities down the road.
- Interact With Comments More
I’m probably not the first to tell you this, but it still seems to be a pretty overlooked aspect when it comes to successful blogging. Make sure that with your articles, you are keeping engaged with people who make comments. Thank those who have something good to say about your writing, and discuss with those who may disagree. Approach everything with poise and consideration, and you might be surprised how people who disagree with you could actually have respect for your proper manners. If people who comment are engaged enough, they may want to expand the discussion to their friends through social media. How do they do that? Share your article.
- Keep the Reader In Mind
As I said in the beginning of this post, reaching a larger audience can provide more benefits in terms of sharing. If you’re an expert at something, there’s nothing wrong with using blogs that are home to very advanced speakers and fellow expert bloggers. But fact is, the general public wants easy knowledge – knowledge that is easy to provoke further thought. Find popular blogs that you think you’ll have a shot with getting on to. Stick to the style that other writers have used it their posts, and emulate it. The more the people understand it, the more likely they will want to bring it up and share with others. It’s no mystery really.
- Check How Many People Are Using The Blog
There’s nothing wrong with getting your posts on a large number of sites, but if no one is going to them in the first place, then what’s the point really? You might notice that some blogs have a large reader base, and almost every article gets a large number of shares from loyal readers. Optimize on this! Even if you’re not totally knowledgeable and comfortable with the primary topics in the blog, there are plenty of resources that you can use on the Internet to make you sound like a pro. I notice that many of the blogs in which the article seems to get a large number of shares are self-improvement/lifestyle blogs. These are absolutely great. Think of something that will be of great value to people who exhibit a high level of health and life consciousness. They are often happy to spread your words (if it is well-written, of course) with others.
- Learn From the Others
I read blogs a lot. It’s not only for the information I get out of the content, but I also like study how well other bloggers write. I won’t even pretend that I can live up to how well some people share their ideas and concepts. Read up on well-known blogs by recognized individuals, and see how they do it. You might be surprised just how much of their style rubs off on you. Of course you know that a good blog gets good traffic. Give it time, and you’ll discover a new style.